According to the National Association of Realtors, 86% of home buyers can better imagine themselves in a staged home. That's an important statistic to know if you're a home seller.
Don't make the mistake of leaving your home full of personal belongings and family pictures. A neutral backdrop appeals to a larger percentage of potential home buyers.
If a quick sale is your goal, then home staging is your ultimate strategy. Keep reading to learn how it works and strategies to use for your home listing.
What Is Home Staging?
Home staging is a way to dress up your home and market it to the masses. It uses a dash of psychology.
What is the right way to rearrange the furniture and decor to make your home look inviting? What can you do to upgrade the curb appeal?
The goal with home staging is to sell a home quickly and for the highest possible price. Any good real estate agent will advise you on the best strategy to stage your home.
The Psychology Behind It
If your home stands out above the rest, potential buyers will stop scrolling to give your home another look. They'll make a quick decision to make an appointment to see it in person or keep looking.
The staging is meant to make your house feel like home to a potential buyer. You want them to visualize how they would personalize your home and imagine themselves living there.
At that point, they will develop a personal connection to the home and feel good about investing in it.
Home Staging Options
If you're trying to save money, you can stage your home yourself. Sometimes your real estate agent will help you or may have their own staging items. You can also hire a professional home staging company.
DIY
Keep more of your money in your pocket by completing repairs and making your home look like a model for potential buyers. Rearrange the furniture. Declutter and remove personal photos and decor.
Repaint with neutral colors or touch up walls that are marked up or scuffed. Do a deep cleaning. Add flowers or house plants. Make the house smell good with candles or freshly baked cookies.
Real Estate Agent
The listing agent wants to sell your home almost as much as you do. He or she may help you with staging or at least give you professional advice on how to do it yourself.
Professional Home Staging
A professional home stager has experience, inventory, and marketing knowledge to help you get your home up to snuff when it comes time to sell. They have an inventory of furniture, artwork, and decor to make your home stand out.
Successful Home Staging
Now that you know about the magic of home staging and how it affects a home buyer's view of your place, are you ready to add it to your marketing strategy? Remember that the intent of home staging is to make your home appeal to as many potential buyers as possible.
Do you know who can help you sell your home? We at PMI Commonwealth are a full-service real estate asset management company that provides professional property management and real estate brokerage services. Find out what your house is worth here or get in touch with us by calling 434.248.3074.
